Press Release Information from easibed
Issued July 2007

easibed provides comfort at Horse of the Year Show

Horse of the Year Show (HOYS), the world’s most famous horse show, is delighted to announce easibed as its Official Bedding Supplier for the 1,500 horses and ponies stabled on site during this year’s event (3 -7 October at the NEC).

Established as a leading brand of horse bedding, easibed is a breakthrough in dust free bedding and will help to significantly reduce overall dust levels in the stable environment and consequently play a major role in helping to improve equine performance – the perfect formula for world-class competitors at Horse of the Year Show!

As part of easibed’s association with HOYS, buyers of easibed bales through equestrian outlets can, until the end of August, try their luck with the ‘Lucky Horseshoe’ giveaway where 1,000 prizes are up for grabs. Ten top prizes offer an amazing ‘Silver Lucky Horseshoe’ VIP hospitality trip to Horse of the Year Show 2007. The exclusive hospitality ringside dining package will offer the finest views in the house and winners will be able to soak up the unique ambiance of this world famous Show in comfort.

Delighted to strengthen links with the Horse of the Year Show, easibed National Sales Manager Ian McColville said: “We see our association with the Horse of the Year Show as a perfect fit with the easibed brand values and are very pleased to be able to offer VIP Hospitality prizes to the show as part of the current easibed promotion.”

Mike Gill, a Director of the Show organisers, Grandstand Media Ltd, said: “We are delighted to have easibed on board with us again this year. As a leading brand in the equestrian world, easibed will offer great benefits to both users and their horses at this year’s Show, whilst also using the event as a high profile promotion of their products.”

Horse of the Year Show hosts an amazing line-up of international show jumping classes, five of which offer world ranking points, and continues to hold class favourites such as the famous Puissance and the Horse & Hound Foxhunter Championship. As part of its sponsorship, easibed will take the title rights to an International Show Jumping class, the easibed Stakes, to be held on Thursday 4th October, the second day of the five-day equestrian spectacular at the NEC Arena Birmingham.

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